In 2025, Phu Quoc has officially secured its place among the world’s elite island getaways. Named one of the Top 3 Best Islands in the Travel + Leisure Luxury Awards Asia Pacific, Vietnam’s southern pearl is no longer just an emerging destination—it’s a rising global icon of Vietnam luxury travel.
From pristine beaches and five-star resorts to record-breaking attractions and economic transformation, here’s why Phu Quoc is capturing the imagination of luxury travelers around the world.
A New Era for Vietnam’s Pearl Island
Phu Quoc’s evolution into a high-end destination didn’t happen overnight. Over the past decade, the island has undergone a stunning transformation—accelerated by vision, investment, and international recognition.
Once known primarily for its soft white sands at Bai Kem and Bai Sao, the island now offers a curated blend of luxury, nature, and innovation. Its recent inclusion in Travel + Leisure’s prestigious awards reflects a broader trend: Vietnam is no longer a hidden gem—it is a leading player in Asia’s premium travel scene.
According to Ms. Lynn Nguyen, Senior Travel Expert at Vietnam Luxury Tourism, Phu Quoc exemplifies the country’s unique ability to offer “nature, culture, and world-class luxury in one seamless journey.”
An Island of Firsts and World Records
Phu Quoc is home to a growing collection of world-class experiences rarely found elsewhere in the region:
World’s longest three-cable aerial tramway connecting to Hon Thom Island
Kiss Bridge, the world’s first “non-touching” bridge, praised by CNN
Kiss of the Sea, a Guinness-record multimedia show with immersive effects
Sunset Town, where firework shows and night markets light up every evening
These experiences are part of Sun Paradise Land, a visionary complex by Sun Group that blends art, architecture, and entertainment with island leisure.
From Boutique to Ultra-Luxury
The rise of Phu Quoc’s hospitality scene is equally remarkable. Since 2016—when JW Marriott Phu Quoc Emerald Bay set the standard as the island’s first five-star resort—Phu Quoc has welcomed over 45 international luxury hotels, operated by prestigious brands such as:
Marriott
Hilton
Accor
Rosewood
Ritz-Carlton Reserve (coming to Hon Thom Island)
These properties cater to every nuance of luxury—from private beachfront villas and signature spa experiences to gourmet dining and cultural immersion programs.
Hon Thom: The Next Level of Island Luxury
Perhaps the most exciting development is taking shape just offshore on Hon Thom Island. Soon, it will welcome some of the rarest names in luxury hospitality:
Ritz-Carlton Reserve – one of only seven worldwide
The Luxury Collection Hon Thom
Rixos Phu Quoc
Aspira Tower – set to become the world’s second sail-shaped hotel
These names don’t just promise five-star service—they represent immersive, memory-making destinations of their own.
Design Your Phu Quoc Escape with Vietnam Luxury Tourism
At Vietnam Luxury Tourism, we curate high-touch, detail-oriented travel experiences that reflect Phu Quoc’s unique character. From private sunset yacht charters to guided food explorations and spa indulgence, we personalize each journey to your preferences.
Whether you’re traveling for leisure, lifestyle, or legacy, our team—led by seasoned experts like Ms. Lynn Nguyen—crafts experiences that leave a lasting impression.
Discover how Vietnam luxury travel reaches its peak on Phu Quoc Island.
Let your journey begin—contact us for a bespoke itinerary today.
Comment (0)