Step into the enchanting ancient streets of Hoi An – recently named Asia’s most beautiful historic center. Discover how this UNESCO town becomes the crown jewel of every luxury Vietnam tour.

Luxury Vietnam Tour entrance of Phuc Kien Assembly Hall in Hoi An with red gate and statues

Where Timeless Beauty Meets Elegance: Discover Hoi An in Style

In September 2025, the French travel platform Tourlane named Hoi An the most beautiful historic center in all of Asia — and rightly so.

Tucked along Vietnam’s central coastline, this UNESCO-listed heritage town is a mesmerizing blend of lantern-lit streets, preserved 16th-century merchant houses, riverside cafes, and silk-tailor boutiques. A stroll through Hoi An feels like slipping into another era — and with Vietnam Luxury Tourism, that journey is redefined through comfort, culture, and class.

Whether you’re a history enthusiast, a romantic traveler, or a culture-seeker, Hoi An is an essential stop on any well-curated luxury Vietnam tour.

Why Hoi An Was Named Asia’s Most Beautiful Historic Center

According to Tourlane’s global ranking, Hoi An was evaluated based on:

  • Pedestrian-friendly layout

  • Architectural heritage (dating back to the 16th century)

  • Affordability of access (just €2 / ~$2.36 entry fee)

  • Global appeal on Instagram

The result? Hoi An surpassed iconic destinations like Kyoto, Luang Prabang, and Bhaktapur to claim the #1 spot in Asia.

“It’s a rare town where beauty, calm, and culture converge so harmoniously. For luxury travelers, it’s not just about what Hoi An is — it’s about how you experience it.”
Ms. Chloe Nguyen, Cultural Specialist, Vietnam Luxury Tourism

A Curated Hoi An Experience – The Luxury Way

Morning: Private Walking Tour of the Old Town

Begin your day with a privately guided tour through Hoi An’s ancient alleyways. Walk past Chinese assembly halls, centuries-old merchant homes, and the iconic Japanese Covered Bridge (Chùa Cầu). Learn the stories of spice traders, silk merchants, and seafarers who shaped this melting pot of cultures.

Optional Add-On: Exclusive access to a heritage home with a private tea ceremony hosted by a local artisan.

Afternoon: Tailoring, Tea & Tranquility

Hoi An is famous for its master tailors. On your luxury Vietnam tour, enjoy a VIP fitting appointment with a renowned tailor, creating custom garments in fine silk or linen.

Then, unwind with a riverside lunch at a fine-dining colonial villa or join a Vietnamese tea tasting curated by a local tea master.

           For fashion lovers: Pair your tailoring session with a silk lantern-making workshop in a historic atelier.

Luxury Vietnam Tour wooden boats on Hoai River in front of yellow heritage houses of Hoi An

Evening: Hoi An by Lantern Light

As night falls, Hoi An becomes truly magical. Board a private sampan boat on the Thu Bon River, and release floating lanterns while sipping champagne — a moment of serenity and symbolism.

Return for a gourmet Vietnamese dinner with a French twist, featuring dishes like grilled lemongrass beef, banana blossom salad, and coconut crème brûlée, served in an intimate garden courtyard with live traditional music.

Where to Stay: Handpicked Luxury Retreats in Hoi An

PropertyWhy We Recommend It
Four Seasons The Nam HaiBeachfront opulence with private villas and butler service
Anantara Hoi An ResortRiverside charm and colonial aesthetics in the heart of town
Zannier Hotels Bãi San Hô (nearby)Off-the-grid ultra-luxury meets cultural immersion
Private Villa ResidencesFor families or VIP groups seeking complete privacy

Our travel designers can secure preferred rates and exclusive inclusions such as spa treatments, private dinners, and early check-in.

Extend Your Journey in Central Vietnam

Combine your luxury Vietnam tour to Hoi An with:

  • Hue: Explore royal tombs, ancient citadels, and poetic Perfume River moments

  • Da Nang: Play championship golf courses or relax at 5-star beach resorts

  • Quy Nhon: Continue the coastal route aboard The Vietage luxury train by Anantara for a refined railway journey

When to Visit Hoi An

The best months for weather and events in Hoi An are February through May and September through November. These periods offer mild temperatures, clear skies, and fewer crowds — ideal for private touring and photography.

Want to witness Hoi An’s Full Moon Festival? We’ll align your itinerary with the lunar calendar and book front-row seats for the lantern festivities.

Book Your Tailor-Made Luxury Vietnam Tour to Hoi An

At Vietnam Luxury Tourism, we don’t offer tours — we create immersive journeys tailored to your taste. From heritage-filled havens like Hoi An to bespoke excursions across the country, our expert curators ensure every moment is seamless, sophisticated, and steeped in meaning.

Get in touch with our travel specialists today to begin planning your private Vietnam escape.